Complete Social Media Management Course 2025 – Acadomi

Social Media Management Course Overview

Ideal Target Audience

This course is designed for individuals and professionals looking to effectively manage social media accounts and grow online presence:

• Beginners with no experience in digital marketing
• Small business owners looking to manage their own social accounts
• Freelancers and virtual assistants
• Aspiring social media managers
• Content creators and influencers

Estimated Duration

Module 1: Introduction to Social Media Management

Learning Objectives

• Understand what social media management is
• Learn the role of a social media manager
• Explore major platforms (Facebook, Instagram, X/Twitter, LinkedIn, TikTok)

Lessons

• What is Social Media Management?
• Overview of Social Platforms
• Benefits for Brands & Businesses

Tools & Resources

• Hootsuite Blog
• Sprout Social Glossary

Exercise

Identify a brand doing well on 3 platforms and explain why their strategy is effective.

Module 2: Creating and Optimizing Social Media Profiles for Business

Learning Objectives

• Discover how to create polished, professional business profiles across major social platforms
• Understand how to tailor branding elements such as logos, bios, and cover photos for each platform
• Learn how consistent branding builds credibility and audience trust online

Lessons Included

• How to Write an Engaging Bio and Choose the Right Profile Picture
• Step-by-Step Guide to Setting Up Business Pages on Facebook and Instagram
• Creating a Professional LinkedIn Company Page to Strengthen B2B Presence
• Understanding the Differences in Profile Setup Across Platforms

Tools & Resources

• Canva – Design tools for profile banners, logos, and templates
• Facebook Business Manager – Central hub for managing Facebook and Instagram assets
• Example profile templates and branding checklists

Practical Assignment

Choose one social media platform (Facebook, Instagram, or LinkedIn) and create or optimize a business profile. Ensure your branding, bio, profile image, and contact info are professionally aligned with your brand identity.

Module 3: Content Planning & Creation

Learning Objectives

• Learn how to create engaging content
• Plan and schedule social posts

Lessons

• Types of Content: Educational, Entertaining, Promotional
• Writing Captions That Convert
• Weekly/Monthly Content Calendars

Tools & Resources

• Trello or Notion (for planning)
• Canva, Copy.ai

Exercise

Create 5 sample posts for a business or niche of your choice using a mix of content types.

Module 4: Scheduling & Automation

Learning Objectives

• Understand the value of scheduling
• Automate posts across platforms

Lessons

• Introduction to Scheduling Tools
• Best Times to Post for Engagement
• Creating a Weekly Schedule

Tools & Resources

• Buffer
• Meta Business Suite

Assignment

Schedule one full week of social media posts using any free scheduling tool of your choice.

Module 5: Audience Engagement & Community Building

Learning Objectives

• Build and engage a loyal audience
• Respond effectively to comments and messages

Lessons

• Community Management Basics
• Handling Feedback & Questions
• Encouraging Engagement (Polls, Q&As, etc.)

Tools & Resources

• Instagram Insights
• Comment management tools (e.g., Agorapulse)

Exercise

Write professional responses to sample direct messages and comments, demonstrating tone, clarity, and community-building skills.

Module 6: Social Media Analytics & Reporting

Learning Objectives

• Track performance and optimize strategy
• Understand metrics like Reach, Engagement, Follower Growth

Lessons

• Overview of Platform Insights
• Key Performance Indicators (KPIs)
• Creating a Basic Monthly Report

Tools & Resources

• Facebook Insights
• Instagram Insights
• Google Sheets

Assignment

Analyze a social media insights report and draw conclusions about content performance, audience behavior, and next steps for strategy.

Final Project: Manage a Real or Sample Social Account

Objective

Apply everything learned to manage a social media account for a full week. This hands-on project will help you implement key skills in a real-world scenario.

Project Includes

• Set up or audit a social media profile for a brand, business, or personal project
• Create and schedule a full week of content based on your content calendar
• Engage with followers by responding to comments and messages
• Track performance metrics and provide a summary report of insights

Start Your Social Media Management Journey

Learn how to build, manage, and grow social media accounts from scratch. Social Media Management for Beginners is your first step toward becoming a confident social media manager.